/Tag:strategy

Digital marketing competitor analysis (owned media)

By | December 11th, 2016|Categories: Digital Strategy|Tags: , |

Today we’ll discuss digital competitive intelligence, how to conduct this analysis and what tools we should use. We concentrate on the owned company’s media and how to analyze them (Analysis of competitor’s Earned and Paid media we will discuss in the next article). To begin with, the fact that before you create a digital strategy or [...]

A complete guide “How to create a digital Strategy”

By | December 3rd, 2016|Categories: Digital Strategy|Tags: |

Here’s a common scenario, a marketer knows digital tools and his product, but has no idea how to create a long term plan for product development and promotion.  In this article I will explain how to create a great digital strategy for your product.  After reading it you will know: How to set-up goals for your [...]