/Email Marketing

How to create an Email Strategy. Part 2

By | November 19th, 2016|Categories: Email Marketing|

In the previous article, we discussed the primary goals of any email strategy, types of emails and examples of different sequences.  Today we will go through these topics: Priority in the email creation process The main KPI (Key Performance Indicators) for tracking effectiveness of all email activities The common types of software used to build email [...]

How to build an email strategy for your website?

By | November 6th, 2016|Categories: Email Marketing|Tags: |

Many people think that emails don’t work, so you shouldn’t invest time and energy on it. However, I think that email marketing is the most efficient way to communicate with your audience and to sell products.  In this article, I’ll try to explain how to build an effective email strategy. So, let’s go! Marketing uses three [...]